OFFICIAL FIRE TRUCK OF DAYTONA INTERNATIONAL SPEEDWAY

When it comes to performance, Pierce Manufacturing leads the pack. That's why we're the Official Fire Truck of Daytona International Speedway, and responsible for protecting the most well known race track in history. Pierce supplies fire and rescue apparatus year-round at the racetrack and supports the Speedway fire and safety department with additional equipment for all major events, including:

• Daytona 500
• Daytona 200 Honda AMA
• Coke Zero 400 by Coca-Cola 
• Brumos Porsche 250
• DIS Nascar Nationwide Series 250
• Daytona Supercross by Honda AMA 
• Rolex 24 at Daytona

THE DAYTONA EXPERIENCE

Each year Pierce hosts customers at the track where they experience the excitement and hospitality of Daytona and Pierce during various races and events. With Sprint FanZone™/Pre-Race Access, customers can walk across the track surface and onto Pit Road where they stay until the end of the driver introductions. This pass also allows customers to explore the NASCAR Nextel Cup Series' garages and inspection bays. Pierce customers can escape the Daytona heat by getting food and beverages in the air conditioned hospitality pavilion areas. Just like each Pierce vehicle is customized for each department and its community's needs, each customer experiences his or her own unique and memorable Daytona experience.

All stock Contender® by Pierce trucks used at the Daytona International Speedway are offered to Pierce customers through their local dealer. Recent Daytona purchases by department include:

• Hopesdale, Illinois Volunteer FPD - Daytona Custom Contender®
• Roseville, Ohio Volunteer Fire Department - Daytona Custom Contender®
• Marathon, Ontario - Daytona Custom Contender®
• Drummondville, Quebec - Daytona Custom Contender®

DAYTONA INTERNATIONAL SPEEDWAY A VERSATILE VENUE FOR MOTORSPORTS

Daytona International Speedway is the home of "The Great American Race" -- the Daytona 500. Though the season-opening event garners most of the attention - as well as the largest audience in motorsports - the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to 10 major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo "shoots," production vehicle testing and police motorcycle training.

"The Speedway is a venue that is known throughout the world as a place where everyone in motorsports wants to claim a victory," said Speedway President Robin Braig. "However, we're also committed to being versatile enough and responsive enough to provide a site where community activities can successfully be held."

DAYTONA USA TRACK HISTORY

DAYTONA, USA, which opened July 5 1996, has transformed Daytona International Speedway into a destination for tourists looking to acquaint themselves with the history of motorsports activity in the Daytona Beach area. This is a legacy that includes world land speed record attempts, stock car and motorcycle racing on the sands of Daytona Beach along with a complete range of motorized activity at the Speedway, which opened in 1959.

DAYTONA USA, "The Official Attraction of NASCAR," is a highly-interactive multi-million-dollar entertainment facility designed to broaden the entertainment and educational experience for visitors of all ages -- whether or not they are racing fans -- and strengthen Daytona's status as a destination.

Daytona International Speedway.