Corporate Sponsorships
DAYTONA International SPEEDWAY
Pierce is the official fire truck of the Daytona International Speedway. That means all the fire trucks on the emergency response crew are from Pierce. Historic Daytona International Speedway is home to the Daytona 500 – “The Great American Race” and NASCAR’s biggest, richest and most prestigious race. The Daytona 500 is held annually every February and many of NASCAR’s greats have captured the Harley J. Earl winner’s trophy such as Richard Petty, Dale Earnhardt, Cale Yarborough, Jeff Gordon, Dale Jarrett, Bobby Allison, Mario Andretti, A.J. Foyt, Jimmie Johnson and Ryan Newman.
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BRISTOL MOTOR SPEEDWAY
Pierce is the official fire truck of the Bristol Motor Speedway. All the fire trucks in the emergency response team are from Pierce. Bristol International Dragway (as it was known then) opened in 1965 under National Hot Rod Association sanction. At the time it was considered a state of the art super dragway, the best in the country. Larry Carrier, Carl Moore and Hal Hamrick built the dragstrip at a cost of approximately $1 million. The facility included a crossover bridge for spectators, a four-story tower which housed offices, suites, the timing tower and media accommodations second to none.
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Local Sponsorships
Like you, we believe in giving back to the communities we live in. After all, it's where our families and friends live as well. So here are some of the ways we help out: Pierce-style.
APPLETON FAMILY ICE CENTER
To show our support, Pierce outfitted the arena's Zamboni with fire truck graphics and a working lightbar. The Appleton Family Ice Center is a community ice arena for Northeast Wisconsin. We wanted to support active lifestyles and the local winter sports for kids. We didn't think a banner of our logo would be sufficient.
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Badger State Games
Pierce is one of the sponsors for our Wisconsin Badger State Games. The Badger State Summer Games were born in Madison, WI in July of 1985. They emerged as part of a national State Games movement to provide competitive opportunities for amateur athletes. In 1989, the first Winter Games were organized in Wausau, WI. Modeled after the Olympics, the philosophy of the Badger State Games is that everyone plays regardless of age or ability; everyone is welcome and everyone competes. The Games embody the values of participation and good sportsmanship.
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ANNUAL FLAG DAY PARADE
Pierce Manufacturing is the flag sponsor for the Appleton Flag Day Parade which is the oldest Flag Day parade in the United States.
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