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Online Product Showcase

Pierce Online Product Showcase

You Can't Postpone Performance.

Welcome to Pierce Manufacturing's virtual product and technology showcase featuring company announcements, in-depth walk-around videos of new products, new technology demonstrations and more. Click the links below to view the product and technology showcase in more detail.

Pierce + PACCAR MX-13

Wednesday, June 17

For more than 60 years, PACCAR has engineered and produced reliable, productive and efficient heavy-duty diesel engines for customers throughout the world. Purposeful design, state of the art components and unwavering commitment to excellence all combine to produce quality engines that will withstand the test of time.


PACCAR MX-13 Big Block Engine Walk Around

Tuesday, June 16

At the heart of your apparatus, the PACCAR MX-13 big block engine brings efficiency and flexibility together into one, high-performance solution. Take a closer look into the MX-13 big block engine offered exclusively for Pierce custom chassis in North America.

View the PACCAR MX-13 product page


PACCAR MX-13 Big Block Engine

Monday, June 15

We are thrilled to bring Pierce and PACCAR together to provide a first-class engine for custom fire apparatus. The PACCAR MX-13 big block engine incorporates industry-leading design features that improve uptime, optimize fuel economy, reduce maintenance costs and maximize your return on investment.

View the PACCAR MX-13 product page



Thursday, June 11

You don't want to miss this! BIG news coming Monday, June 15th at 10AM CST!


HAAS Alert Collision Mitigation Technology

Tuesday, May 19

Further improving safety in the fire industry, our collaboration with HAAS Alert offers collision mitigation technology standard on custom apparatus and as an available aftermarket solution for apparatus currently in service. This technology is offered as two solutions: R2R: Responder-to-Responder Alerts and R2V: Responder-to-Vehicle Alerts.

Find out more about HAAS Alert Collision Mitigation Technology


Corrosion Prevention

Friday, May 1

To combat fire apparatus corrosion, Pierce Manufacturing is on the forefront of advanced technology: electrodeposition coating (E-Coat). E-Coat is more than just a way to apply primer: it’s a complete process performed in a controlled environment, offered as standard on all custom fire apparatus frame rails. ⁠

Find out more about corrosion prevention


Heating Ventilation and Air Conditioning (HVAC) System

Wednesday, April 29

Stay vigilant with our quickest, most effective heating ventilation and air conditioning system to date. Now available in the Saber®, Enforcer, Impel® and Velocity® custom chassis.

Heavy-Duty Rescue Pumper

Tuesday, April 28

The Heavy-Duty Rescue Pumper pairs our 3rd generation body architecture with its large full-height, full-depth compartments to our full line of fire suppression offerings in a traditional pump house to meet your department’s needs in all emergency situations.

View the Heavy-Duty Rescue Pumper product page


Idle Reduction Technology

Monday, April 27

Less noise. Fewer emissions. Minimal fuel. And no engine power.

Introducing the Pierce Idle Reduction Technology using high-performance lithium-ion batteries to power your vehicle’s electrical systems while idling at a scene.

View the Idle Reduction Technology product page



Join us in our online product showcase featuring new products and technologies to advance the safety, efficiency and effectiveness of firefighters.