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Dealership Performance

Pierce dealers are your single-source experts for ordering parts, training, warranties and aftermarket service. We back every Pierce product with the strongest dealer sales and support network across the globe. Please contact your sales representative to visit the Wisconsin or Florida facilities.

South Coast Fire Equipment, Inc.

Founded in 1996, South Coast Fire Equipment provides innovative fire apparatus to Fire Departments in Southern California. As the exclusive Pierce Manufacturing dealership for the So Cal region, we service and sell apparatus to the counties of Imperial, Kern, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. With a combined 150 years in apparatus sales and 100 years in the fire industry, our team of experienced sales associates know what unique challenges you face and offer extensive knowledge and expertise you can rely on. We are dedicated to providing the highest level of quality products, customer service and immeasurable knowledge to the most important aspect of our business, our customers.
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Service Centers

Ontario Service Center

2020 S. Baker Avenue

Ontario, CA 91761

Phone: 909-673-9900

Paso Robles Service Center

1650 Ramada Drive, Suite 160

Paso Robles, CA 93446

Phone: 909-930-2278

Vista Service Center

2490 South Santa Fe Ave, STE A

Vista, CA 92804

Phone: 909-930-2278