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Dealership Performance

Pierce dealers are your single-source experts for ordering parts, training, warranties and aftermarket service. We back every Pierce product with the strongest dealer sales and support network across the globe. Please contact your Sales Representative to visit the Appleton or Florida facilities.

South Coast Fire Equipment, Inc.

Pierce Dealer Pierce Dealer Pierce Service Center Pierce Service Center

South Coast Fire Equipment, Inc.
Pierce Dealer & Pierce Service Center

2020 S. Baker Avenue

Ontario, CA 91761



Phone: 909-673-9900


South Coast is the proud supplier of Pierce trucks for the 10 southern counties in California. Our staff has a combined 150 years in apparatus sales and 100 years in the fire service itself. Our sales associates bring a library of knowledge and experience to the table that you can rely on when we work together to build the perfect apparatus for your specifications.

Service Centers

Paso Robles Service Center

1650 Ramada Drive Space 6

Paso Robles, CA 93446

Phone: 909-930-2278

Vista Service Center

2490 South Santa Fe Ave, STE A

Vista, CA 92804

Phone: 909-930-2278

Recent Deliveries

Kern County Fire Department - Pumper
Kern County Fire Department
Huntington Beach Fire Department - Pumper
Huntington Beach Fire Department
Redondo Beach Fire Department - Aerial
Redondo Beach Fire Department