skip to main content


Pierce Manufacturing mobile service vehicles travel directly to fire departments to offer maintenance and repair services.

When your fire department is looking to invest in new fire apparatus, knowing you have access to a knowledgeable, experienced dealer can make all of the difference. Whether it’s collaborating with you to develop a custom, innovative apparatus design, or providing extensive aftermarket support capabilities throughout the life of your fire apparatus, Pierce’s exceptional network of dealers will partner with you every step of the way.

Get to know the strengths of the Pierce dealer network below and learn how their dedication and experience delivers unmatched customer service and critical aftermarket resources right to the doorsteps of your department.

Strengths of the Pierce Dealer Network

Pierce provides to their dealers educated and experienced sales and service members, pictured is a young man showing technical support on a fire apparatus

Pierce dealers are dedicated men and women who work directly with fire departments to imagine, plan, and build custom fire apparatus. With 26 dealerships across the United States covering all 50 states, and three additional dealerships in Canada, Pierce provides services and expertise from coast to coast.

When you choose to work with Pierce, you can expect to work with a dealer who offers:

  • Educated and experienced sales and service team members. Many Pierce dealers have decades of experience, with generations of family members dedicated to the field. This experience provides your department with a trusted partner, someone who can help you from apparatus concept through manufacturing, and beyond.

  • Regional expertise. Each dealer understands their local geography and environment, making it possible to devise customizations that match the unique needs of your department.

  • Customization knowledge. Pierce dealers can offer insight into unique apparatus customizations and talk you through options you may not have considered.

  • Substantial levels of coverage. From sales to service, the Pierce dealer network offers extensive geographical coverage to support your department.

  • Exceptional aftermarket support. With a fleet of mobile service units and more than 60 regional service facilities, master technicians keep your apparatus in service, and can even come right to your department to save you time.

  • A passion for service. Working to support firefighters and local communities brings a great deal of pride to Pierce’s dealer network. In fact, many Pierce representatives are past or current members of the fire service in their own communities.

Pierce’s ability to continually deliver exceptional apparatus stems from a strong dealer network and a mutual dedication to help firefighters and local communities.

Dealers Provide Aftermarket Support Through the Life Of Your Fire Apparatus

A Pierce firetruck dealer points out fire apparatus features to a group of firefighters in a Pierce Manufacturing facility.

Your experience purchasing a custom fire apparatus from Pierce Manufacturing may come to life when you visit the manufacturing plant and see your apparatus being assembled on the floor, but the most important time in the life of your apparatus is the work it will do on service calls.

Through the extended dealer network and Pierce's aftermarket support team, your fire department will have access to maintenance training for your department, and 600+ dedicated service professionals who are responsible for the maintenance of fire apparatus.

Across North America, Pierce’s fire apparatus aftermarket support includes:

  • 60+ regional service facilities that offer fire truck maintenance and routine apparatus care.

  • 140+ mobile service vehicles that travel directly to fire departments to perform maintenance and repair work, saving you valuable time and getting your apparatus back in service faster.

  • 115+ master technicians who are specially trained to perform maintenance on Pierce apparatus.

Customer service and access to aftermarket support are a top priority. Learn more about the breadth of services available to your department now.

How Does Pierce Create and Support Relationships With Fire Truck Dealers?

Pierce Manufacturing dealer representatives collaborate over firetruck design plans to create custom fire apparatus for each customer.

Every conversation, customization, and touch point from initial sale through 20 years of fire truck service, revolves around creating an exceptional customer experience.

“Pierce is proud to have such an experienced and knowledgeable team of dealers,” said Dan Meyer, Director of Sales and Marketing at Pierce Manufacturing. “We value the expertise they provide and their role collaborating with fire department representatives on a daily basis. Their feedback and ideas help drive innovation and the development of new solutions to meet the unique needs of firefighters and the communities they serve.”

As such, Pierce has initiated some unique manufacturing processes and systems to help support the dealer network.

  • Dealer-dedicated areas on the manufacturing floor. When a fire truck dealer visits one of Pierce’s facilities, they are welcome to visit the manufacturing floor and see apparatus customization in progress. This provides dealers with added knowledge and insight into the manufacturing process and enables them to share this information with local departments.

  • Regional manufacturing teams. Each dealer is an expert in their region, and it only makes sense to mirror this regional expertise in the manufacturing process. As such, Pierce has created region-based manufacturing teams and cells, who understand local terrain, conditions, and specifications to better support dealers and departments.

  • Ongoing collaboration and feedback. Dealers are uniquely positioned to provide voice-of-customer feedback to the team at Pierce to help drive innovation in fire apparatus. From simple storage compartment ideas to complex electronic systems, Pierce uses the questions, comments, and concerns from dealers and regional firefighters to help design new apparatus features.

The best products and services start with collaboration, innovation, and a dedication to excellence. If you’re interested in learning more about Pierce’s dealers or learning more about our fire apparatus aftermarket support, please reach out to Pierce directly, or comment below.

View All Blog Posts

Subscribe & Keep Up To Date

Yes, I want to become a Pierce guru!

Topics: Dealerships

About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] business, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit

About Oshkosh Corporation

At Oshkosh (NYSE: OSK), we make innovative, mission-critical equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs approximately 17,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Hinowa, Power Towers, Pierce®, MAXIMETAL, Oshkosh® Defense, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, Oshkosh AeroTech™ and Pratt Miller. For more information, visit

®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward Looking Statements

This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the Company's ability to successfully integrate the AeroTech acquisition and to realize the anticipated benefits associated with the same; the risks associated with international operations and sales, including compliance with the Foreign Corrupt Practices Act;  the Company’s ability to comply with complex laws and regulations applicable to U.S. government contractors; cybersecurity risks and costs of defending against, mitigating and responding to data security threats and breaches impacting the Company; the Company’s ability to successfully identify, complete and integrate other acquisitions and to realize the anticipated benefits associated with the same; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission. All forward-looking statements speak only as of the date of this news release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this news release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.

# # #