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A tireless brew for the relentless few. Pierce Manufacturing’s most trusted and tested Red has inspired this legacy brew. No. 90 Red is a full-flavored Vienna lager. Every detail of every batch worships commitment – from its 60-day brew cycle to its locally-kilned malt.


Number 90 Red

Brewing-No.90-Red.pngAt Pierce, we offer our customers endless paint options for their custom fire apparatus. In fact, did you know that we’ve painted trucks over 200 different shades of red? The most common red is called, “Number 90 Red” and is often referred to as “Fire Engine Red.” Lion’s Tail Brewing Company in Neenah, Wisconsin, took on the challenge to craft a Vienna lager to represent the most popular fire truck paint color and named it “No. 90 Red.”

No90Red_TapHandles-1.pngThis beer is inspired by the thousands of firefighters who come to the Fox Cities every year to design and take delivery of their new Pierce apparatus. While visiting Lion's Tail Brewing Co., shortly after the brewery opened its doors in 2015, John Eastman, Supervisor of Pierce’s Paint Operations, and a few members from Pierce’s paint department came up with the idea to create a beer. They worked with Alex Wenzel, the Brewmaster at Lion's Tail Brewery, to create a light and refreshing beer that could be enjoyed year-round, while maintaining the body and flavor people look for in a craft beer. After selecting a Vienna lager, the group took months to perfect the No. 90 red color that they were looking for within the beer. Eastman’s team helped with the brewing process, mixing ingredients and assuring that the red color was visible.



Exclusively Available

No. 90 Red is exclusively available at local restaurants and hotels that serve Pierce customers in the Fox Cities. While the beer was brewed to perfection, Pierce’s Manager of Sales and Market Development, Dave Roloff, handspun ash wood tap handles in his home woodshop for each of the exclusive locations. After the taps were sanded, they were sent to Pierce’s paint department to get coated in the authentic No. 90 red paint color, followed by custom gold leaf graphics created by the graphics department.


Over the past few months, the lager has become a favorite beer choice not only with Pierce customers, but the locals as well! Responsibly enjoy a cold glass at any of the following locations.


No. 90 Red Tasting Locations:

No. 90 Red Contents:

  • Briess Malt
  • Gorst Valley Hops
  • Neenah Water  
  • ABV: 4.7%
  • IBU: 18
  • Served at 40-45⁰F in a pilsner or flute glass          
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Topics: Customers

About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. Pierce markets its products through the industry’s largest and most comprehensive dealer and service network. The company enjoys a nationwide web of dealerships with over 600 certified and factory trained Service Brigade technicians and over 50 service centers. Visit piercemfg.com to learn more about Pierce.

About Oshkosh Corporation
Founded in 1917, Oshkosh Corporation is 100 years strong and continues to make a difference in people’s lives. Oshkosh brings together a unique set of integrated capabilities and diverse end markets that, when combined with the Company’s MOVE strategy and positive long-term outlook, illustrate why Oshkosh is a different integrated global industrial.  The Company is a leader in designing, manufacturing and servicing a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®.

Today, Oshkosh Corporation is a Fortune 500 Company with manufacturing operations on four continents. Its products are recognized around the world for quality, durability and innovation, and can be found in more than 150 countries around the globe.  As a different integrated global industrial, Oshkosh is committed to making a difference for team members, customers, shareholders, communities and the environment. For more information, please visit oshkoshcorporation.com.

®, TM All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

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