skip to main content

Press Releases

Firematic2023_BannerFirematic Supply Co. accelerates its growth strategy in the Northeast region through the acquisition of Churchville Fire Equipment.

APPLETON, Wis. (Sept 1, 2023)Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today, Firematic Supply Co. Inc., has acquired Churchville Fire Equipment, furthering its expansion in the Northeast region. This acquisition enhances Firematic’s portfolio by integrating Churchville’s 70-year legacy of excellent service and top-quality equipment into its operations. With this acquisition, Firematic Supply Co.’s regions served now encompass Connecticut and the entire state of New York.

“Churchville Fire Equipment has been an icon in the industry for over seven decades, with Gerald Spotts spearheading its launch, and followed by a lineage of exceptional leadership with employee-owners acquiring 100 percent ownership in 2004,” said Peter Hanratty, president of Firematic Supply Co. “We highly value the solid foundation and enduring relationships built by Churchville’s team over the years. We are excited to bring our teams together to expand the resources and service offerings available to our customers in the near future.”

With a mutual commitment to integrity, innovation, and dedicated customer service, the integration of Churchville Fire Equipment into Firematic Supply Co. is expected to bolster the support provided to the communities they serve. The acquisition includes all of Churchville’s facilities and service center locations across the region, and employees will be retained as operations continue from existing premises.

As a result of the acquisition, Firematic Supply Co. will roll out several initiatives to broaden sales and service support across the joint territories:

  • Combining Churchville Fire Equipment’s deep-rooted expertise with Firematic’s industry-leading processes and resources.
  • Deploying additional Pierce certified master technicians to the regions served for enhanced support.
  • Expanding Firematic’s Parts Central program over the next 24 months.
  • Recruitment initiatives to amplify workforce in the area, subsequently increasing sales and service capabilities.
"We are immensely proud of the legacy and service operation we’ve built over the years and see this transition as a strategic step to propel our organization forward in tandem with one of the most respected and trusted names in fire apparatus sales,” said John Alfieri, Vice President of Apparatus Sales for Churchville Fire Equipment. “We are thrilled to combine our forces with Firematic’s resources and service model, particularly for the fire departments which have placed their trust in us for many years. Upholding our customers’ trust is paramount, and we firmly believe our collaboration with Firematic will only enhance our support for their critical missions.”

For additional information regarding the Pierce dealer network and Firematic Supply Co.’s expansion, please visit or 
View All Press Releases

Subscribe & Keep Up To Date

Yes, I want to become a Pierce guru!

Topics: Business Updates

About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit

About Oshkosh Corporation

At Oshkosh (NYSE: OSK), we make innovative, mission-critical equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs approximately 15,000 team members worldwide, all united behind a common cause: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Hinowa, Pierce®, MAXIMETAL, Oshkosh® Defense, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products and Pratt Miller. For more information, visit

®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward Looking Statements

This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the extent of supply chain and logistics disruptions, particularly as demand rebounds from the COVID-19 pandemic; the Company’s ability to increase prices or impose surcharges to raise margins or to offset higher input costs, including increased raw material, labor and freight costs; the cyclical nature of the Company’s access equipment, commercial and fire & emergency markets, which are particularly impacted by the strength of U.S. and European economies and construction seasons; the Company’s estimates of access equipment demand which, among other factors, is influenced by historical customer buying patterns and rental company fleet replacement strategies; the Company’s ability to attract production labor in a timely manner; the strength of the U.S. dollar and its impact on Company exports, translation of foreign sales and the cost of purchased materials; the Company’s ability to predict the level and timing of orders for indefinite delivery/indefinite quantity contracts with the U.S. federal government; risks related to reductions in government expenditures in light of U.S. defense budget pressures and an uncertain U.S. Department of Defense (DoD) tactical wheeled vehicle strategy; the impact of any DoD solicitation for competition for future contracts to produce military vehicles; the impacts of budget constraints facing the U.S. Postal Service (USPS) and continuously changing demands for postal services; the impact of severe weather, natural disasters or pandemics that may affect the Company, its suppliers or its customers; risks related to the collectability of receivables, particularly for those businesses with exposure to construction markets; the cost of any warranty campaigns related to the Company’s products; risks associated with international operations and sales, including compliance with the Foreign Corrupt Practices Act; risks that a trade war and related tariffs could reduce the competitiveness of the Company’s products; the Company’s ability to comply with complex laws and regulations applicable to U.S. government contractors; cybersecurity risks and costs of defending against, mitigating and responding to data security threats and breaches impacting the Company; the Company’s ability to successfully identify, complete and integrate acquisitions and to realize the anticipated benefits associated with the same; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission, including the Form 8-K. All forward-looking statements speak only as of the date of this news release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this news release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.

# # #