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This logo was displayed with pride on the 'City Plant' manufacturing building. Pierce was added above the original Auto Body Works, Inc. logo when the company started branding their product as Pierce.
This is the first time we see the use of the oval. The font changed to give it a fresh look. The rectangle area below the oval was used to denote utility and fire products.
The Pierce logo that is used today was introduced in 1969. There have been many variations of the coloring of this logo but it has always come back to this original version as the current approved logo.
In the year 2000, the chrome logo was also introduced and used in addition to the tri-color logo in Pierce promotions. This logo is an actual photo of an emblem that is a signature look on the front grille of all Pierce trucks.