"It’s pretty simple, really. At FAE, we work like our customers work. That means being ready, willing and able to step up with professional expertise every moment of every day. Proudly serving middle and northern Wisconsin, and Michigan's Upper Peninsula, we have a thorough understanding of today’s First Responders and an expert staff with over 100 years of combined experience in the Fire Apparatus and Equipment industry. We proudly sell and service Pierce fire apparatus along with a full gamut of fire safety equipment, protective clothing, valves, nozzles, hoses, and tools. You know it’s going to be the best, because we couldn’t live with ourselves if we let you rush into danger with anything less. Our repair wizards are experts at diagnosing and resolving service issues, and, like you, we’re quick to respond. We create an unprecedented reputation, keeping customers as our #1 priority before and after the sale. Our motto’s to have, ""A truck in every fire department, large and small, all running Pierce."