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Deserve Better. Serve Better. Header 2019-1Pierce Manufacturing is honored to annually attend the Fire Department Instructors Conference (FDIC) as an exhibitor at Lucas Oil Stadium. Each year, Pierce’s dedicated team pulls together an impressive exhibit featuring apparatus, new product features, and often a few new surprises. What can you expect to see when you visit Pierce’s exhibit at #FDIC2019?

This year is all about the people behind the apparatus — firefighters — and how Pierce helps to support fire departments by listening, answering questions, taking action, and honoring the brave men and women in service.

In fact, you’ll notice a unique message around FDIC, 'Deserve Better. Serve Better.'

Learn more about what that message means and more of what you can expect to see at FDIC, below.

What Does ‘Deserve Better. Serve Better’ Mean?

Two firefighters hold a spray nozzle shooting water from a pumper truck at the scene of a fire.

Fire departments deserve premiere apparatus designed to match unique specifications, allowing firefighters to serve their communities effectively and perform at their best every day.

Pierce messaging at FDIC 2019 will center around four key themes:

You Speak. We Listen.
This message is at the heart of what the experienced workforce at Pierce does day in, and day out. Taking feedback and recommendations directly from firefighters helps Pierce build innovative design features that address the critical needs of fire departments. Firefighters are tasked with lifesaving work — the team at Pierce is tasked with giving firefighters the tools they need to succeed.

You Question. We Answer.
True innovation comes from collaboration. At Pierce, we work directly with dealers and firefighters to answer their questions. Why are things made a certain way? What types of materials are used and why? The team at Pierce makes a point of educating firefighters about processes and best practices but also takes feedback to help drive new apparatus design and functionality. Constant collaboration — questions and answers — allow for continuous evolution and innovation in apparatus manufacturing.

You Ask. We Act.
You ask, and the team at Pierce can make it happen. From product improvements to service and maintenance, your requests drive action. Pierce employees and dealers take pride in accommodating your needs as we offer exceptional service for the life of your apparatus. If you require sales, service or apparatus support, just ask, and Pierce will be ready to help.

You Lead. We Honor. Building custom fire apparatus involves a deep understanding of the risks and challenges firefighters are faced with on the job. Throughout Pierce’s over 100 year history, we’ve made a point of honoring the noble work of firefighters. With one of the nation’s largest a 9/11 Memorial Stair Climbs taking place at Lambeau Field each year, Pierce helps raise funds for the National Fallen Firefighters Foundation and is honored to support the men and women in service, as well as the families of those who have died in the line of duty.

“Firefighters save lives. They protect communities. And we believe that firefighters really deserve the best,” says Sam Lowe, marketing manager, Pierce Manufacturing. “At Pierce, we take pride in doing everything we can to properly equip firefighters to do their job and serve their communities, better.”

What to Expect at FDIC 2019?

firefighters-outdoorsFirefighters in a candid moment horsing around in turnout gear outdoors.Lucas Oil Stadium at FDIC 2019 will feature the breadth of available Pierce apparatus. The booth will showcase product configurations and enhancements based on customer feedback, demonstrating how the specific needs of fire departments are addressed in the design and manufacturing processes. From pumpers to aerials, rescues to tankers, you’ll see apparatus on display representing regions across North America.

Additionally, you’ll have the opportunity to learn more about Pierce's extensive dealer network and interact with the aftermarket and product support teams.

Follow along with Pierce at FDIC on Instagram and Facebook now!

A Strong Dealer Network

A firefighter manages the controls of a fire apparatus pump panel.When you choose to work with Pierce, you’ll have access to a strong dealer network that is equipped with the experience and extensive regional knowledge to help you identify possible configurations and customizations to support your fire department. At FDIC, you’ll have the opportunity to meet and talk with Pierce dealers and learn more about how apparatus on display have been customized to match regional requirements, by-laws, and department requests.

“At FDIC, we always look forward to talking with firefighters about their needs, and showing them how we can help them with custom apparatus configurations,” stated Mike Dufrane, vice president of sales and marketing, Pierce Manufacturing. “With experienced Pierce dealers on hand, firefighters can learn how apparatus can help support some of their ongoing challenges, and talk one-on-one with experienced professionals who can offer advice and support.”

Aftermarket and Product Support

pierce-firetruck-dealersMembers of a fire department sit around a conference table with a fire apparatus dealer reviewing firetruck blueprints.The life-long quality of your apparatus is dependent upon aftermarket and product support, including routine maintenance and service. In this area of customer service, Pierce has stepped up to the challenge, with the goal to provide your department with service excellence through the life of your apparatus.

Pierce’s enhanced aftermarket and product support team, which will be featured at FDIC 2019, offers fire departments:

  • Replacement parts
  • 24/7 Technical support
  • Training programs for apparatus operation and maintenance
  • Technical support documents and training manuals

“The life of your apparatus begins when it arrives at your fire department,” said David Harrison, vice president of aftermarket and product support at Pierce Manufacturing. “With our extensive aftermarket and product support programs, we want to ensure your apparatus stays in service and that every touchpoint with a Pierce representative, from parts to service, makes you feel great about your choice to partner with Pierce.”

As you walk through Pierce’s booth at FDIC, we hope you’ll take the time to see unique regional apparatus configurations and customizations and talk with customers and dealers about their experience with Pierce. Moreover, the team at Pierce hopes you’ll take our message to heart because as firefighters, you truly deserve the very best.

Follow along with Pierce at FDIC on Instagram and Facebook.

What are you excited to see at #FDIC2019?

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Topics: Events, Pierce Manufacturing, Inc., FDIC

About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. Pierce markets its products through the industry’s largest and most comprehensive dealer and service network. The company enjoys a nationwide web of dealerships with over 600 certified and factory trained Service Brigade technicians and over 50 service centers. Visit to learn more about Pierce.

About Oshkosh Corporation
Founded in 1917, Oshkosh Corporation is 100 years strong and continues to make a difference in people’s lives. Oshkosh brings together a unique set of integrated capabilities and diverse end markets that, when combined with the Company’s MOVE strategy and positive long-term outlook, illustrate why Oshkosh is a different integrated global industrial.  The Company is a leader in designing, manufacturing and servicing a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®.

Today, Oshkosh Corporation is a Fortune 500 Company with manufacturing operations on four continents. Its products are recognized around the world for quality, durability and innovation, and can be found in more than 150 countries around the globe.  As a different integrated global industrial, Oshkosh is committed to making a difference for team members, customers, shareholders, communities and the environment. For more information, please visit

®, TM All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

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