Aided by a collaborative transition with Halt Fire’s leadership, Reliant Fire Apparatus will strengthen service and support for fire departments throughout Michigan.
APPLETON, Wis. (June 12, 2025) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) business, announced today Reliant Fire Apparatus has acquired Halt Fire, Inc., the current Pierce dealership serving the state of Michigan. The acquisition expands Reliant Fire Apparatus’ exclusive Pierce territory to now include Michigan, Wisconsin, and Iowa, further reinforcing the company’s commitment to delivering exceptional service and support to fire departments across the Midwest.
Based in Slinger, Wisconsin, Reliant Fire Apparatus has been a trusted Pierce dealer since 1994, known for its customer-first approach and deep understanding of fire service needs. With the acquisition, Reliant will continue operations at the current Halt Fire facility in Wixom, Michigan, and retain the existing sales, service, and administrative team members to ensure a smooth and consistent experience for customers throughout the region.
“This transition represents a shared vision for the future of fire apparatus sales and service in Michigan,” said Brett Krueger, CEO of Reliant Fire Apparatus. “We are working closely with the Halt Fire team to make this a seamless transition for both employees and customers. Our goal is to invest in the Michigan market—enhancing aftermarket support, increasing sales coverage, and delivering consistent, high-quality service departments have come to expect.”
Krueger emphasized existing product lines offered through Halt Fire will continue under Reliant’s leadership, and the company will explore opportunities to bring additional Reliant-supported product lines to the Michigan market in the future. “We’d like to express our gratitude to Todd and Janene Lincoln for their partnership and trust and their assistance with the transition process. We look forward to building upon the foundation they have put in place for the future of Pierce fire apparatus sales and service in Michigan.”
Todd Lincoln, owner of Halt Fire, added, “This transition has been approached with incredible collaboration, mutual respect, and a shared commitment to those we serve. I’m incredibly grateful for the partnerships we’ve built with fire departments across Michigan over the years—it’s been an honor to support their vital work. It has been an absolute pleasure working with Brett, Jason and Bryan from Reliant Fire Apparatus on this transition and I have full confidence in their team’s ability to uphold the standard of service our customers and heroes expect. This next chapter is one of opportunity and growth—for both our employees and the fire departments we proudly serve.”
As part of the expansion, Reliant Fire Apparatus will align Michigan operations with its existing territories in Wisconsin and Iowa, ensuring a consistent and reliable customer experience. Investments in aftermarket service and lifecycle support are a key focus, aimed at helping departments keep their fleets mission-ready for years to come.
For more information about Pierce Manufacturing and Reliant Fire Apparatus, visit www.piercemfg.com or www.reliantfire.com.
Topics: Business Updates