Capacity Expansion | Pierce Mfg

Driving Capacity Growth.

See how Pierce is delivering quality fire trucks to your firehouse faster.

Overview

Since 2022, Pierce Manufacturing has embarked on a multi-year transformation designed to strengthen its production capacity, enhance quality and reduce lead times for fire apparatus nationwide.

Through major facility expansions, cutting-edge technology and strategic workforce growth, Pierce is investing in the future of apparatus manufacturing in the United States.

These initiatives reflect a deep commitment to innovation, efficiency and reliability; ensuring every apparatus is built faster, smarter and with the same uncompromising standard of excellence.

Fire Trucks on the Blue Floor

500,000

sq. ft. added to our facilities.

+800

new American jobs created in the last 3 years and we're still hiring.

Million

invested in manufacturing facilities. This is part of a $150+ million commitment across facilities in Wisconsin, Florida and Tennessee.

Following a historic 50% surge in demand from 2019-2022, Pierce has invested in facility expansions, technology and workforce growth to boost capacity and production efficiency.

Facility Advancements

From welding, sanding and paint robots to AI-enabled sanding systems, laser technology and collaborative robots (cobots), Pierce has invested in new automation and precision technologies which are reshaping fabrication and assembly processes. Each investment is designed to enhance quality, increase production flow, reduce manual touchpoints and improve safety for team members.

Cutlite-Penta Fiber Plus Bevel 30K Laser

One of only two in the U.S., this high-powered laser is capable of cutting up to two inches of steel with beveled edges, eliminating manual sanding. This investment boosts precision and efficiency while reducing rework, helping our team build fire apparatus faster and with unmatched accuracy.

Panel Bender

This automated panel bender performs multiple bends in a fraction of the time required by traditional presses, helping our teams create components that fit perfectly, every time.

Folding Machine

This semi-automated folding machine allows a single operator to perform complex bends safely and efficiently.

Automated Rail Welding

This cutting-edge automated rail welding systems reduces welding time by up to two-thirds, while delivering consistent, strong and reliable welds every time.

Handheld Laser Welding

Handheld laser welding technology delivers precise results with minimal material warpage.

Buffing Robots & AI-Enabled Sanding System

Buffing robots and an AI-enabled sanding system prepares metal panels for paint with improved consistency and efficiency.

Paint Facility Expansion

A new 26,000 square foot paint facility expansion in Appleton, Wisconsin features new advanced paint booths and curing ovens which boost capacity and ensure each fire truck receives a flawless finish.

Manufacturing Release Line Relocation

The Manufacturing Release Line (MRL) has relocated within our Appleton, Wisconsin facility. This move improves production flow and enhances quality control on every apparatus.

Parts Expansion

A modernized 224,000 square foot facility, including parts storage frees critical manufacturing capacity and further enhances efficiency and quality.

Cab & Chassis Line Relocation

The cab and chassis line have relocated and been reformatted allowing work content to be evenly distributed amongst the team which improves overall efficiency and quality.

Turntable Machine

The turntable device increases ergonomics and efficiency when manufacturing aerial turntables. The device rotates the aerial turntable providing team members with easier access from every angle while enhancing a safe work environment.

News & Insights

Pierce Manufacturing Expands Facilities and Integrates Advanced Technologies Across Operations as Part of $150 Million in Manufacturing Investments

Three fire trucks are parked side-by-side inside Pierce Manufacturing’s facility in Appleton, WI, on the blue floor.

Investing for the Future: Facility Upgrades and Manufacturing Innovation

Two welders in a manufacturing building welding the cab of a fire truck together.

Pierce Manufacturing to Expand Wisconsin Facilities and Add Over 200 Jobs

Pierce-Product-Support-Training-Center-welcome-wall

Pierce Manufacturing Opens Newly Expanded Training Center

Looking Ahead

Process modernization and strategic investments are driven to move Pierce closer to its goal: delivering quality fire trucks to your firehouse faster.

Advanced technology
Manufacturing equipment investment
AI-driven quality systems
Facility expansions
Focus on team member safety and ergonomics

Together, these investments reflect Pierce’s commitment to continuous improvement, ensuring every truck meets the highest standards of performance, precision and reliability.