---
title: History
description: Discover the rich history of Pierce, a global manufacturer dedicated to helping firefighters perform at their peak. From a small job shop to a die-hard mission, explore over a century of peak performance.
---

# History

[![Firefighters next to a Pierce Fire Truck and white horses in front of a Fire Station.](https://www.piercemfg.com/hubfs/Timeline/HistoryHeroImage.jpg)](https://www.piercemfg.com/pierce/history/timeline-archived-1?hsLang=en-us)

## Peak performance year after year.

#### From a small job shop to a global manufacturer that has never once forgotten what rides on its frame rails. Here's a look at what has made Pierce, over one century strong. 

## Timeline

[![A firefighter in turnout gear standing in front of a Pierce Fire Truck inside of a fire station.](https://www.piercemfg.com/hs-fs/hubfs/Timeline/TimelineFeatureImage2.jpg?width=8688&name=TimelineFeatureImage2.jpg)](https://www.piercemfg.com/pierce/history/timeline?hsLang=en-us)

What began in 1913 as a few craftsmen building Model Ts in a former church, has evolved into a die hard mission to help firefighters perform at their peak. 

[Timeline](https://www.piercemfg.com/pierce/history/timeline?hsLang=en-us)

## Logo Evolution

[![Pierce Manufacturing retro logo.](https://www.piercemfg.com/hs-fs/hubfs/1963.jpg?width=648&name=1963.jpg "1963.jpg")](https://www.piercemfg.com/Pierce/History/Logo-Evolution?hsLang=en-us)

Pierce has evolved over the last 100 years and so has the logo.

[Logo Timeline](https://www.piercemfg.com/Pierce/History/Logo-Evolution?hsLang=en-us)

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Registered Trademark of Pierce Manufacturing Inc. Appleton, WI, USA an Oshkosh Corporation Business