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Photo courtesy of Tony Luna Photography

APPLETON, Wis. (March 19, 2015) – Pierce Manufacturing, an Oshkosh Corporation (NYSE:OSK) company, delivered a Pierce® Velocity™ pumper to the Jack Daniel’s Fire Brigade in Lynchburg, Tennessee. The industrial-strength apparatus, the size of a typical aerial vehicle, is custom-built to meet the unique emergency response challenges of the iconic Jack Daniel Distillery. The vehicle’s graphics feature Jack Daniel’s signature color scheme of black with white and gold accents.

“Pierce builds custom fire and emergency apparatus to meet the unique needs of our customers and this Velocity pumper for Jack Daniel’s Fire Brigade is, without a doubt, in a class by itself,” said Jim Johnson, Oshkosh Corporation executive vice president and president, Fire & Emergency. “We’re proud to see this awesome and amazing firefighting tool arrive at its new home in Lynchburg.”

“When the time came to purchase a new apparatus, we sent the specs out to bid and compared three manufacturers based on the criteria, including build quality, fire systems capacities, and service and support,” said Jack Daniel Fire and Security Specialist, Fred Elliott. “When we evaluated the proposals, only Pierce could meet our requirements. This new Pierce truck is one-of-a-kind, and is truly tailor-made for us at Jack Daniel’s.”

The apparatus is built on the renowned Pierce Velocity chassis with a 600 horsepower engine.  It sports six 2.5-inch rear discharges that interface with an elaborate standpipe system installed throughout the Jack Daniel distillery, bottling facilities, and warehousing area. The vehicle’s firefighting system also features a 3,000-gpm pump, a Husky® 300 foam system, a 2,000-gallon foam tank, a 500-gallon water tank, a 2,000-pound dry chemical system, and an eight-inch Hydro-Chem deluge gun and nozzle.

One important requirement of Jack Daniel’s was to have the Pierce Velocity arrive equipped and outfitted with all loose equipment. “The Pierce Dealer, Emergency Vehicle Specialists, made sure the rig arrived 100 percent fully outfitted with every piece of loose equipment we required, and we didn’t have to shop around for things like nozzles, hoses, tools or spare SCBA bottles,” said Elliott. “It’s like a firefighting grenade: you just pull the pin and this new Pierce is ready to perform!”

Each year the Jack Daniel distillery hosts its world renowned International Invitational BBQ that draws close to 20,000 visitors to the town of Lynchburg. “During the BBQ, we’re planning to have the new Pierce on display at certain times,” added Elliott. “The truck is going to cause quite a stir. If it was any longer, it would have to be a tiller.”

Jack Daniel’s is the best-selling American whiskey brand in the world, and is produced in Lynchburg, Tennessee by the Jack Daniel Distillery (a part of the Brown-Forman Corporation since 1956). The Jack Daniel’s Fire Brigade consists of 34 members, and operates three fire stations. The Brigade provides automatic aid for Lynchburg area schools, nursing homes, and the public square, as well as mutual aid response with outlying communities.

Pierce dealer, Emergency Vehicle Specialists of Memphis, Tennessee, provides local service and support. Visit www.gwevs.com for more information.
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Topics: Apparatus Orders


About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. Pierce markets its products through the industry’s largest and most comprehensive dealer and service network. The company enjoys a nationwide web of dealerships with over 600 certified and factory trained Service Brigade technicians and over 50 service centers. Visit piercemfg.com to learn more about Pierce.

About Oshkosh Corporation
Founded in 1917, Oshkosh Corporation is 100 years strong and continues to make a difference in people’s lives. Oshkosh brings together a unique set of integrated capabilities and diverse end markets that, when combined with the Company’s MOVE strategy and positive long-term outlook, illustrate why Oshkosh is a different integrated global industrial.  The Company is a leader in designing, manufacturing and servicing a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®.

Today, Oshkosh Corporation is a Fortune 500 Company with manufacturing operations on four continents. Its products are recognized around the world for quality, durability and innovation, and can be found in more than 150 countries around the globe.  As a different integrated global industrial, Oshkosh is committed to making a difference for team members, customers, shareholders, communities and the environment. For more information, please visit oshkoshcorporation.com.

®, TM All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

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