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HAAS_BannerCustom fire apparatus manufactured by Pierce will be equipped with HAAS Alert collision avoidance technology.

APPLETON, Wis. (January 6, 2020) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today that it has further improved safety in the fire industry by collaborating with HAAS, Inc. d/b/a HAAS Alert to offer digital collision avoidance technology as a standard integration on Appleton-built custom chassis produced for domestic and Canadian municipal customers, and as an available aftermarket solution for apparatus currently in service. HAAS Alert’s Safety Cloud works by sending real-time digital alerts from a hardware device mounted within the cab of a fire truck to nearby motorists via mobile navigation apps (e.g., Waze) and vehicle infotainment screens. System integration will begin on trucks that are in the production process in early 2020. 

Jeromie Johnston, VP of Segment Strategy and Business Development for Pierce, said of the collaboration, “As a leader in the fire apparatus manufacturing market, Pierce doesn’t just meet safety requirements—we continuously seek methods and tools to further improve safety. Adding HAAS Alert’s collision avoidance service as a standard safety solution to our custom fire apparatus demonstrates our commitment to customer safety.”

A 2013 University of Minnesota study notes that the risk of collision between a civilian vehicle and an emergency vehicle can be greatly reduced when nearby drivers receive an advanced warning about the hazardous situation. HAAS Alert’s collision avoidance technology sends an alert to a motorist’s mobile device if they are in the vicinity of an emergency vehicle that is in route or positioned at the scene.

“Distracted driving continues to be a major concern on roadways as members of fire service put themselves at risk while responding to emergencies both in route and positioned at a scene,” said Jim Johnson, president of Pierce Manufacturing. “Working with HAAS Alert enables us to offer an innovative new way to incorporate technology that extends beyond the fire apparatus to support safety protocol for firefighters and members of the communities they serve.”

HAAS Alert’s mission is to make roadways safer by alerting drivers of emergency vehicles. Cory Hohs, co-founder and CEO of HAAS Alert, stated, “Despite increased measures put into place by public safety agencies and the rise of initiatives including Vision Zero and the Move Over law, roadway collisions involving first responders and motorists continue to increase year over year.”

Since launching two years ago, the Safety Cloud has delivered more than 100 million driver alerts. The alerts extend the reach of traditional lights and sirens to improve motorist awareness, allowing more time for drivers to make safe maneuvers and comply with Move Over laws.

To learn more about HAAS Alert, visit

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About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. Pierce markets its products through the industry’s largest and most comprehensive dealer and service network. The company enjoys a nationwide web of dealerships with over 600 certified and factory trained Service Brigade technicians and over 50 service centers. Visit to learn more about Pierce.

About Oshkosh Corporation
Founded in 1917, Oshkosh Corporation is 100 years strong and continues to make a difference in people’s lives. Oshkosh brings together a unique set of integrated capabilities and diverse end markets that, when combined with the Company’s MOVE strategy and positive long-term outlook, illustrate why Oshkosh is a different integrated global industrial.  The Company is a leader in designing, manufacturing and servicing a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®.

Today, Oshkosh Corporation is a Fortune 500 Company with manufacturing operations on four continents. Its products are recognized around the world for quality, durability and innovation, and can be found in more than 150 countries around the globe.  As a different integrated global industrial, Oshkosh is committed to making a difference for team members, customers, shareholders, communities and the environment. For more information, please visit

®, TM All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

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