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HAAS_BannerCustom fire apparatus manufactured by Pierce will be equipped with HAAS Alert collision avoidance technology.

APPLETON, Wis. (January 6, 2020) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today that it has further improved safety in the fire industry by collaborating with HAAS, Inc. d/b/a HAAS Alert to offer digital collision avoidance technology as a standard integration on Appleton-built custom chassis produced for domestic and Canadian municipal customers, and as an available aftermarket solution for apparatus currently in service. HAAS Alert’s Safety Cloud works by sending real-time digital alerts from a hardware device mounted within the cab of a fire truck to nearby motorists via mobile navigation apps (e.g., Waze) and vehicle infotainment screens. System integration will begin on trucks that are in the production process in early 2020. 

Jeromie Johnston, VP of Segment Strategy and Business Development for Pierce, said of the collaboration, “As a leader in the fire apparatus manufacturing market, Pierce doesn’t just meet safety requirements—we continuously seek methods and tools to further improve safety. Adding HAAS Alert’s collision avoidance service as a standard safety solution to our custom fire apparatus demonstrates our commitment to customer safety.”

A 2013 University of Minnesota study notes that the risk of collision between a civilian vehicle and an emergency vehicle can be greatly reduced when nearby drivers receive an advanced warning about the hazardous situation. HAAS Alert’s collision avoidance technology sends an alert to a motorist’s mobile device if they are in the vicinity of an emergency vehicle that is in route or positioned at the scene.

“Distracted driving continues to be a major concern on roadways as members of fire service put themselves at risk while responding to emergencies both in route and positioned at a scene,” said Jim Johnson, president of Pierce Manufacturing. “Working with HAAS Alert enables us to offer an innovative new way to incorporate technology that extends beyond the fire apparatus to support safety protocol for firefighters and members of the communities they serve.”

HAAS Alert’s mission is to make roadways safer by alerting drivers of emergency vehicles. Cory Hohs, co-founder and CEO of HAAS Alert, stated, “Despite increased measures put into place by public safety agencies and the rise of initiatives including Vision Zero and the Move Over law, roadway collisions involving first responders and motorists continue to increase year over year.”

Since launching two years ago, the Safety Cloud has delivered more than 100 million driver alerts. The alerts extend the reach of traditional lights and sirens to improve motorist awareness, allowing more time for drivers to make safe maneuvers and comply with Move Over laws.

To learn more about HAAS Alert, visit

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About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit

About Oshkosh Corporation

At Oshkosh (NYSE: OSK), we make innovative, mission-critical equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs approximately 17,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Hinowa, Power Towers, Pierce®, MAXIMETAL, Oshkosh® Defense, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, JBT® AeroTech and Pratt Miller. For more information, visit

®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward Looking Statements

This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the Company's ability to successfully integrate the AeroTech acquisition and to realize the anticipated benefits associated with the same; the risks associated with international operations and sales, including compliance with the Foreign Corrupt Practices Act;  the Company’s ability to comply with complex laws and regulations applicable to U.S. government contractors; cybersecurity risks and costs of defending against, mitigating and responding to data security threats and breaches impacting the Company; the Company’s ability to successfully identify, complete and integrate other acquisitions and to realize the anticipated benefits associated with the same; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission. All forward-looking statements speak only as of the date of this news release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this news release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.

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