<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1795555077326998&amp;ev=PageView&amp;noscript=1">
skip to main content

Press Releases

Siddons Martin Emergency Group expands territory with acquisition of Superior Equipment

Pierce dealer, Siddons-Martin Emergency Group, has expanded its territory with the acquisition of Utah and Nevada-based Superior Equipment.

APPLETON, Wis. (January 21, 2019) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) company, announced today that Pierce dealer, Siddons-Martin Emergency Group, has acquired Superior Equipment expanding its territory to include Utah and Nevada. The expansion excludes Clark County, Nevada which will continue to be served by Hughes Fire Equipment Inc. As one of the largest emergency vehicle dealerships in North America, Siddons-Martin Emergency Group adds the new territory to its existing regions served, which include Texas, Louisiana, and New Mexico.

“For more than thirty years, Ron Jensen and the Superior Equipment team have shown exceptional dedication to providing fire departments throughout Utah and Nevada with quality apparatus and service,” said Pat Siddons, president of sales, Siddons-Martin Emergency Group. “We congratulate Ron on his retirement and look forward to our teams joining forces to expand resources and service offerings that will be instituted in the coming months.”

With the acquisition of Superior Equipment, Siddons-Martin Emergency Group has retained all employees, and operations will continue to be conducted out of the existing facilities.

“We’re not only transitioning into a new decade but a new era for the Superior Equipment team as we align with one of the most highly regarded and trusted dealerships in the country,” said Ron Jensen, president of Superior Equipment. “Siddons-Martin has committed to bringing its service-first model to the fire departments and regions we’ve served for many years. Our customers can be assured that in conjunction with our Siddons-Martin colleagues, our team will put the lifesaving work of firefighters at the forefront of everything we do.”

As Siddons-Martin expands its territory to Utah and Nevada, plans for the addition of more significant sales and service support are underway including:

  • The opening of an additional service center in the Reno, Nevada area will take place by late 2020
  • Planning for the opening of up to two additional service centers will take place over the next 24 – 36 months
  • Providing EVT and Pierce Master Technicians to the region served
  • Expanded field capabilities will begin in 2020 with continued expansion over the next 24 months
  • Recruitment initiatives to increase the workforce in the area and expand sales and service capabilities

“We are thrilled to welcome team members from Superior Equipment as we develop new relationships and offer our collaborative expertise and dedication to a newly expanded territory,” said Leon Martin Jr., president of service, Siddons-Martin Emergency Group. “As the Pierce dealer with the most service centers, our sales and service philosophies will remain a priority as we grow our team to enhance fire apparatus support in Utah and Nevada.”

With a newly structured employee stock ownership plan (ESOP) and a focus on expanded sales and service offerings, Siddons-Martin will place emphasis on recruitment in the coming months. Additionally, the company will continue the representation of Skeeter Brush Trucks in the territory.

To learn more about Siddons-Martin’s territory expansion, visit www.siddons-martin.com. For more information about Pierce Manufacturing’s expansive dealer network, visit www.piercemfg.com.

View All Press Releasess

Subscribe & Keep Up To Date

Yes, I want to become a Pierce guru!


Topics: Business Updates


About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. Pierce markets its products through the industry’s largest and most comprehensive dealer and service network. The company enjoys a nationwide web of dealerships with over 600 certified and factory trained Service Brigade technicians and over 50 service centers. Visit piercemfg.com to learn more about Pierce.

About Oshkosh Corporation
Founded in 1917, Oshkosh Corporation is 100 years strong and continues to make a difference in people’s lives. Oshkosh brings together a unique set of integrated capabilities and diverse end markets that, when combined with the Company’s MOVE strategy and positive long-term outlook, illustrate why Oshkosh is a different integrated global industrial.  The Company is a leader in designing, manufacturing and servicing a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®.

Today, Oshkosh Corporation is a Fortune 500 Company with manufacturing operations on four continents. Its products are recognized around the world for quality, durability and innovation, and can be found in more than 150 countries around the globe.  As a different integrated global industrial, Oshkosh is committed to making a difference for team members, customers, shareholders, communities and the environment. For more information, please visit oshkoshcorporation.com.

®, TM All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.

Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

# # #